Party Hard Drivers
PARTY HARD DRIVERS is a Mumbai and Pune based service that provides chauffeurs on a daily and hourly basis. The company came into being as a solution to the menace of drinking and driving, while trying to provide alternative options to people who insisted on having their personal cars for commute or found it hard to find public transport. They specialise in providing drivers at the all hours of the day and night keeping in mind their frequent party going audience and customers.
The campaign and series of posters was designed to highlight these services and build a relationship of trust between a drunk patron and the party hard drivers team, no matter what the events and occurrences of one's drinking escapades had been. YOU PARTY, THEY DRIVE.
While the campaign encourages the use of the service, it also subtly highlights the importance of not drinking and driving and always finding other solutions and making better decisions.
Drinking and driving is dreadful and horrific, and leads to thousands of innocent deaths and injuries everyday. Please not drink and drive and do not allow your friends and family to do so to.