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SkinFX
PACKAGING
Creative Strategy | Brand Architecture | Packaging Design
Photography credits : Provided by Brand (SkinFX)
ABOUT THE BRAND
Skin Fx is an innovative skincare brand launched by Felisha Cosmetics in 2020, with the idea of serving specialised skincare solutions that are dermatologically tested and made with Korean beauty technology. Registered in the US, Skin Fx products come in the highest quality and are friendly
Primarily serving in general trade and smaller stores PAN India, the brand aimed to solidify a presence in e-commerce as well as their stand alone online website.
THE ASK
A new packaging system that would support the brand’s product expansion, while increasing visual impact for online marketplaces. A refreshed & focused design strategy that would resonate with a modern audience and be competitive online.
THE SOLUTION
A premium design language, that matched international standards, to provide the Indian Market with Clean, Savvy and High-End Products.An expandable design system, for a large range of products that served a central focus point, while making interactive and exclusive content that was too the point and honest.
Creating an expandable design system, allows a sustainable and long term solution for growing and evolving products. The packaging components were mindfully chosen to ensure a sensorial experience for the customers while ensuring the packaging is easy to read, targeted, clean, and premium!
