Lion & Hess
Branding Design 

Brief : Lion & Hess is a new age shirting company catering to men, aiming to provide affordable menswear shirts at top-notch quality, style and comfort to the everyday man.

 

The name was inspired by the founder's wife, who he frequently called lioness. Lion & Hess together gives you “lioness”. The symbol hence had to convey the strong personality the name drew its inspiration from. The bold and strong font combined with the head a lion was just the perfect fit to project the brand's bold and dynamic personality.