Fox Pops
IDENTITY DESIGN
PACKAGING
Design and Art Direction: Urvi Shah Design & Kunj Mehta Co
Photography credits : Provided by Brand (Fox Pops)
BRAND STORY
Taking India's healthiest & most trending snack option, to Australia, Fox Pops brings a unique twist to healthy snacking with these yummy fox nuts (Water Lily Seeds).
Captivated by the opportunity to introduce this Indian sensation to a new audience we were eager to translate its magic.
However, navigating a new market presents its own set of challenges. Rather than confining Fox Pops to the traditional healthy snacking aisle/Indian food aisle, we looked at the existing chips aisle!
BRAND IDENTITY
Healthy snacking doesn't need to be drab or boring, and we wanted to make our potential consumers feel excited while educating them about the health benefits.
PACKAGING
For the packaging, we embraced a palette of vibrant colours and dynamic illustrations, ensuring that each design element speaks to the product's essence: bold, flavourful, and undeniably healthy. With each enticing package, we invite consumers to embark on a sensory journey that tantalises the taste buds and nourishes the body.
BRAND MASCOT
Your New BFF, Makhana MAN
We created custom illustrations for each pack that would help consumers relate to the flavour profiles, and spark a memory of their favourite chips. The sense of nostalgia created a distinct relation between flavours they were used to in existing chips making it an easier shift.
